Wednesday, 25 January 2012
Within 4 years Chang beer has acheived 50% market share in Thailand and is now distributed throughout the world. Winning awards in America and more recently in Australia in 2009, gaining a bronze medal as best international beer.
I tasted this for the first time in Bangkok and throughout Thailand in 2004. I can remember at the time a Dutch backpacker told me that Change beer was unregulated and that the ABV could range anywhere from 4% to 13%. I am not sure how reliable that information was but now the brewery have strong control over their product. This is seen as Thailand's budget lager containing malt, rice hops, natural water and selected yeasts.
There are some cereal like malty aromas once poured. The beer is a very light, pale, clear liquid with a minimal head. There is no bitterness and not really much flavour at all. The beer has a light body with some carbonation.
Not enough flavour, maybe good in the Siam heat to quench your thirst but it really doesn't stand up against the majority of serious beers.